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Leadership of Motivation

The Ethics and Practicality of Incentives

Carol Sanford
5 min readAug 30, 2019
Photo by Rosie Fraser on Unsplash

Probably one of the most erroneous notions sold to business leadership today is the idea that incentives are the best medicine for improving low productivity and bottom line return. Incentives are those experiences we have that generate in us the fear of punishment or the expectation of reward, thereby inciting us to action or effort. For the last forty years increasingly, refinements and enhancements have been made to incentive programs with the belief that incentives are the foundation of motivation. In fact it is so prevalent that incentives have become the cornerstone of a culture themselves, an incentive culture so to speak.

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Carol Sanford
Carol Sanford

Written by Carol Sanford

Sr Fellow Social Innovation, Babson |# 1 AmazonBest Selling/Multi-Award Winning Author | Regenerative Paradigm Educator

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